marketing plans in a nutshell

Its a review about this product

I recently purchased a copy of the Creating Winning Marketing Plans: Planning, Strategies and Objectives, after a loan copy from a friend was offered to me.
I consider this book is a 'must read' for all marketing students, and Sidney J. Levy has brought together a collection of gems from the various contibutors, and edited this book into an item you will want to keep a long-term reference.
The total coverage of the marketing mix, from objectives, swot analysis, segmentation, positioning, brand development, etc are well presented, and each chapter is a concise summary of the key points, allowing for your own development and research.
An excellent publication, well worth the money (even if it costs twice as much in Australian dollars)